Phone functions triggered by broadcast data

摘要

A method for delivering program related content information to users over broadcast media. A user initiates a request to contact a program such as a shopping television program by inputting an indication that the user would like to contact the program. The mobile terminal utilizes contact information embedded in a broadcast signal to initiate a connection between the mobile device and a telephone or other device associated with the program. The contact information received in the broadcast signal may be stored in a phone book application of the mobile terminal.