METHOD AND SURVEY SERVER FOR CALCULATING A DYNAMIC INVITATION RATE TO PARTICIPATE TO A WEB SURVEY

摘要

A method and survey server for calculating a dynamic invitation rate to participate to a web survey related to a website. Behavioral data, representative of a series of actions performed by users of a plurality of user devices while visiting the website, are collected and stored at a memory of a survey server. A processing unit of the survey server determines a surprise indicator for a particular user based on the behavioral data collected from the user device of the particular user and the behavioral data from other users stored in the memory. The surprise indicator is representative of a difference of behavior while visiting the website of the particular user with respect to a behavior while visiting the website of the other users. The processing unit calculates the dynamic invitation rate for the particular user based on the determined surprise indicator.

主权项

1. A method for calculating a dynamic invitation rate to participate to a web survey related to a website, comprising:
collecting behavioral data from a plurality of user devices, the behavioral data being representative of a series of actions performed by a user of each of the plurality of user devices while visiting the website; storing the collected behavioral data at a memory of a survey server; determining by a processing unit of the survey server a surprise indicator for a particular user based on the behavioral data collected from the user device of the particular user and the behavioral data from other users stored in the memory, the surprise indicator being representative of a difference of behavior while visiting the website of the particular user with respect to a behavior while visiting the website of the other users; and calculating by the processing unit the dynamic invitation rate for the particular user based on the determined surprise indicator.