发明名称 System and Method for Generating Graphical Advertisements Based on Text Offers
摘要 Systems and methods for generating a graphical advertisement based on a text offer are disclosed. Generally, an ad provider receives a request for a graphical ad. The ad provider sends a script to a browser comprising a call to a keyword extraction module. The ad provider receives a keyword from the keyword extraction module and determines a text offer associated with the keyword. The ad provider sends the text offer to the browser and sends an ad template for creating graphical advertisements based on the text offer to the browser.
申请公布号 US2009012807(A1) 申请公布日期 2009.01.08
申请号 US20080166981 申请日期 2008.07.02
申请人 YAHOO! INC. 发明人 ATHERTON ANDREW IAN;MORRISROE LAWRENCE EDWARD;LIU HONGCHE;AMIDEI ANTHONY D.;REHLING JOSHUA ALLEN;CARINIO MATTHEW;CHRISTENSEN RYAN ERIC;ANAND SHUBHASHEESH;LODHIYA KASHYAP N.;RAMANNA MADHUSUDAN;FELDMAN JULIA;CHU BARRY
分类号 G06Q10/00 主分类号 G06Q10/00
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