发明名称 |
MODIFICATION OF ADVERTISEMENT CAMPAIGN ELEMENTS BASED ON HEURISTICS AND REAL TIME FEEDBACK |
摘要 |
<p>Enabling the selection, modification, and subsequent generation of online advertisements for either a one time use or as part of an advertising campaign. The performance of an advertisement is iteratively reviewed based on heuristics, statistics, metrics, real-time feedback, and the like, either singly or in some combination. Iterative monitoring of performance information for related, but different, online advertisements is analyzed and employed to recommend and/or automatically generate changes to an online advertisement, or advertising campaign. An editing facility is also provided to enable a user to modify a plurality of elements in an online advertisement, and at least some of these editable/modifiable elements are monitored for performance information. The editing facility can enable editing of different file formats for online advertisements, including, Flash, SVG, and Gnash.</p> |
申请公布号 |
WO2008109513(A1) |
申请公布日期 |
2008.09.12 |
申请号 |
WO2008US55638 |
申请日期 |
2008.03.03 |
申请人 |
ADREADY, INC.;KOLVE, ERIC, ANDREW;SLIWA, DAVID, MICHAEL;FINN, AARON, HUNGATE;STREAT, DEREK, ALAN |
发明人 |
KOLVE, ERIC, ANDREW;SLIWA, DAVID, MICHAEL;FINN, AARON, HUNGATE;STREAT, DEREK, ALAN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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