PRIVACY SENSITIVE PERSONA MANAGEMENT TOOLS

摘要

The disclosed tools include enhanced and flexible tools to enable users who may be business competitors to share non-generic data in a substantially generic and in a substantially equitable manner. The resulting incentive to more freely share data between competitors will benefit users such as brand owners and enhance content delivered to their end users based on shared data.

主权项

1. A processor-based system, comprising:
memory for storing instructions that are executable by processor electronics and data that is accessible by users; the processor electronics configured to execute the instructions in order to:
configure a first private partition in the memory to store customer data that is accessible by a first user and not by a second user;configure a second private partition in the memory to store customer data that is accessible by the second user and not by the first user;create a first generic data partition by analyzing the customer data in the first partition and removing identifying data, wherein the first generic data partition is configured to exclude second user access;determine if there would be an increase in the detail of the customer data in the first private partition if customer data in the first private partition were integrated with at least a portion of the customer data in the second partition; andin response to a determination that there would be an increase in the detail of customer data in the first private partition, configure the first generic data partition to be accessible by the second user in exchange for the integration of at least some of the customer data in the second partition with the customer data in the first partition.