Method and system for directly targeting and blasting messages to automatically identified entities on social media

摘要

Some embodiments provide a communication tool that directly sends messages to accounts of different entities across different social media sites by automatically identifying and associating the accounts of the entities when the entities are referenced in the contents of the messages. Such identification and association is performed without the message originator manually specifying the accounts as intended recipients for the messages. The communication tool also automatically sends messages to different social media accounts of the message originator. The communication tool also blasts messages to an information aggregator that aggregates messages to develop a database from which the messages that target a particular entity can be presented irrespective of whether the particular entity has registered an account with any social media site, irrespective of which social media site the messages are originally destined for, and irrespective of whether a recipient is explicitly specified for the messages by the message originator.

主权项

1. A computer-implemented method performed by a communication tool running on a user device with network connectivity, the communication tool for publishing messages to a plurality of different accounts registered with any of a plurality of different online social media sites, the computer-implemented method comprising:
receiving a message composed by a user in a message interface of the communication tool, the message interface displaying said message as said message is composed with an input interface of the communication tool; identifying by operation of a processor of the user device executing the communication tool, a particular entity that is referenced in body text of the message by detecting an alphanumeric identifier of the particular entity in the body text as the alphanumeric identifier is inserted in the message interface, and wherein the particular entity is not specified as an intended recipient of the message; obtaining using the alphanumeric identifier, an account identifier identifying an account that is registered to the particular entity at a particular social media site of the plurality of different online social media sites; embedding a hyperlink in said message based on the account identifier, the hyperlink automatically addressing an Internet Protocol (IP) packet containing the message to the account at the particular social media site without the user manually specifying the account as an intended recipient; and publishing said message to the account at the particular social media site by passing the IP packet containing said message according to the addressing of the hyperlink.