| 摘要 |
A method of measuring the effectiveness of at least one of public relations and marketing effort, said method comprising the steps of i) defining a message array comprising a record relating to at least one message which it is desired to promote and a record of reports of the message, ii) defining a deliverable array comprising record relating to at least one verifiable event selected from the group consisting of verifiable activities and verifiable outcomes and a record relating to an outcome deliverable, iii) conducting at least one of public relations and marketing, iv) monitoring for the at least one message, v) updating the message array in response to detection of the at least one message, vi) monitoring for an outcome deliverable, and vii) updating said deliverable array in response to detection of an outcome deliverable.
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