REVIEWING DISPLAYED ADVERTISEMENTS FOR COMPLIANCE WITH ONE OR MORE ADVERTISING POLICIES ENFORCED BY AN ONLINE SYSTEM

摘要

An online system reviews advertisements for compliance with one or more policies regulating content included in advertisements. To reduce further presentation of non-compliant advertisements, the online system identifies a subset of advertisements previously presented to one or more users of the online system to be again evaluated for compliance with one or more policies enforced by the online system. Previously presented advertisements may be selected for the subset based on a number of times the advertisements were presented to online system users. For example, selection of advertisements for inclusion the subset is weighted by a number of times advertisements were presented to online system users (i.e., the number of impressions of the advertisements). One or more models applied to advertisements to determine whether the advertisements comply with one or more policies may be modified based on evaluation of the previously presented advertisements.

主权项

1. A method comprising:
maintaining one or more policies at an online system, the one or more policies regulating content included in advertisements presented by the online system; obtaining information identifying a numbers of impressions of each of a plurality of advertisements presented to one or more users of an online system; selecting a subset of the advertisements from the plurality of advertisements based at least in part on the numbers of impressions of the advertisements of the plurality of advertisements; determining whether each advertisement in the subset complies with one or more of the one or more policies enforced by the online system; and storing results describing the determined compliance of the advertisements in the subset with the one or more policies enforced by the online system.