MULTIPLE DEVICE CORRELATION

摘要

Methods for detecting a common user of a plurality of user devices in a network and for detecting a common cohort for a plurality of users are disclosed. The methods comprise receiving a plurality of event records. Each of the event records corresponds to an event in a network and comprises a device identifier and event information. A correlation is then calculated between a first subset of the event records having a first device identifier and a second subset of the event records having a second device identifier. Based on the correlation, it is then calculated whether the first and second device identifiers relate to user devices associated with the same user, and whether the first and second device identifiers relate to user devices associated with users belonging to a common cohort.

主权项

1. A method for detecting a common user of a plurality of user devices in a network, comprising:
receiving a plurality of event records, each event record corresponding to an event in a network and comprising a device identifier and event information; calculating a correlation between a first subset of the plurality of event records having a first device identifier and a second subset of the plurality of event records having a second device identifier different from the first device identifier; and based on the correlation, calculating whether the first and second device identifiers relate to user devices associated with the same user.