| 摘要 |
The present invention relates to a system and a method for supporting target marketing based on a free gift event. According to the present invention, the system for supporting target marketing based on a free gift event comprises a control unit comprising a mileage management module to accumulate a mileage score according to a usage result in web site to update the mileage score in real time, a push notification module to supply free gift event information to a user terminal if a prescribed free gift event is held, and a game hosting module to use the mileage score to host a game and convert the mileage score into a coupon for purchasing goods when the mileage score becomes larger than or equal to a prescribed score. According to the present invention, a free gift event for publicizing a company is held for targeted users to efficiently publicize the company, mileage scores separated by levels of the users can be accumulated, a wining rate in the free gift event can be increased, and a game and a donation using the mileage scores to induce interest of the users can be performed. |
