Information conveyance effect measuring system, information conveyance effect measuring method, determination device, determination method, and recording medium

摘要

An advertisement display device displays an outdoor advertising image and emits light (advertisement ID light) modulated in accordance with the advertisement ID and having the luminance changed temporally in the same direction as the display direction of the outdoor advertising image. Receiving the advertisement ID light, a portable terminal demodulates and decodes it to acquire the advertisement ID and sends advertisement recognition information including the advertisement ID, time, location of the portable terminal, direction from the portable terminal to the advertisement display device, and terminal ID to a server. The server aggregates the advertisement recognition information for each advertisement and for each time window and creates advertising effect information.

主权项

1. An information conveyance effect measuring system including a visual information conveyance device, a mobile terminal device, and an information output device generating and outputting information of an available range of a conveyance effect of visual information, wherein:
the visual information conveyance device comprises:
a display displaying the visual information; anda light emitter emitting visible light modulated by identification information of the visual information, wherein a range of access of the visible light is a range in which the visual information is visually recognizable, the terminal device comprises:
an imaging device;a first processor obtaining the identification information by demodulating the visible light when an image based on the visible light is included in an image captured by the imaging device;a location detector detecting a current location of the terminal device when the image based on the visible light is included in the image captured by the imaging device; anda transmitter transmitting (i) the identification information, which is obtained by the first processor, and (ii) current location information, which indicates the current location of the terminal device detected by the location detector, to the information output device, and the information output device comprises:
a storage storing location information of the display;an information receiver receiving the identification information and the current location information transmitted by the transmitter; anda second processor generating and outputting the information of the available range, relative to a location of the display, of the conveyance effect of the visual information displayed by the display, based on the location information stored in the storage and the identification information and the current location information received by the information receiver.