INFORMATION PUSHING METHOD AND APPARATUS

摘要

Disclosed are an information pushing method and apparatus. One particular embodiment of the method comprises: acquiring a search behavior feature of a user at a first site, wherein the search behavior feature comprises a search keyword feature and/or a click feature; acquiring a search behavior feature of the user at a second site different from the first site; generating a keyword for pushing on the basis of the search behavior feature at the first site and the search behavior feature at the second site; and searching for information at the first site and/or the second site on the basis of the keyword for pushing, and pushing a search result to the user. The embodiment realizes personalized information pushing and saves search time.