| 摘要 |
A method and system for sending marketing and advertising material to users based on context of the users. The users provide data pertaining to them to a publisher. The publisher has at least one subscriber who intends to send its marketing and advertising material to the users. The publisher sends a message to the subscribers informing them about the users having a particular context. Subsequently, the publisher receives bids from one or more subscribers for sending their marketing and advertising material to the users. The bids are evaluated by the publisher to choose a best bid. Later, the publisher sends the marketing and advertising material of the subscriber who had placed the best bid to users of a given context.
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