SELECTING SUPPLEMENTAL CONTENT FOR INCLUSION IN A SEARCH RESULTS PAGE

摘要

Disclosed are various embodiments that involve selecting supplemental content to be included with search results in a network page. At least one search result is generated by executing a search based at least in part on relevance to a search query. Supplemental content is selected based at least in part upon relevance to the search query without regard to the at least one search result. A subset of the supplemental content is selected in response to determining that the subset is permitted to be presented together in a search results page as defined by at least one compatibility rule. The search results page is generated to include the subset of the supplemental content and the search results.

主权项

1. A non-transitory computer-readable medium embodying a program executable in at least one computing device, wherein when executed the program causes the at least one computing device to at least:
generate a plurality of search results by executing a search based at least in part on relevance to a search query; determine that a first type of supplemental content provided by a first supplemental content provider is compatible with a second type of supplemental content provided by a second supplemental content provider as defined by at least one compatibility rule, wherein compatible types of supplemental content are permitted to be presented together in a search results page; receive supplemental content from the first supplemental content provider and the second supplemental content provider based at least in part on the search query without regard to the plurality of search results; and generate the search results page, wherein the search results page includes a subset of the plurality of search results and a subset of the supplemental content.