Pixel cluster transit monitoring for detecting click fraud

摘要

Detecting click fraud that includes a client device capable of accessing a server hosting a web page containing an advertisement. The client device includes a network interface allowing access to the server and code on the client device. The code accesses and displays a web page containing an advertisement, provides mechanisms (e.g., an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser) associated with each pixel cluster where each mechanism captures information regarding the transit of the pixel cluster by a cursor on the web page, and collects information based on the capturing by each associated mechanism regarding the transit of the pixel cluster by a cursor on the web page.

主权项

1. A computer program product comprising a non-transitory computer useable storage medium having computer useable program code embodied therewith, the computer useable program code being executable by a device to cause the device to perform a method comprising:
accessing a web page containing an advertisement; providing at least one mechanism associated with each pixel cluster of a plurality of pixel clusters on the web page, each mechanism capturing information regarding the transit of the pixel cluster by a cursor on the web page, the captured information providing an indication of click fraud, wherein each pixel cluster is at a discrete location on the web page from each of the other pixel clusters and outside an area of the advertisement; and collecting information based on the capturing by each mechanism of information regarding the transit of the associated pixel cluster by a cursor on the web page.