METHOD AND SYSTEM FOR ADVERTISING INFORMATION ITEMS

摘要

An invention is disclosed for an advertising system, method, or process that enables sellers to efficiently associate their advertisements with specific content, and presents these ads to consumers whose attention of interest corresponds to the content. Such a system, method, or process also provides a more reliable, accurate, or otherwise effective way of presenting relevant ads to consumers and affording sellers an effective advertising campaign.

主权项

1. A system useful in serving content of user interest with an advertisement, the system comprising:
one or more databases comprising a plurality of uniform resource locators (URLs); a search system coupled to the one or more databases and programmed to:
present one or more content items of user interest in relation to receiving a first request, wherein each of the one or more content items of user is reachable through a URL from among the plurality of URLs;receive from a device communicatively coupled to an advertiser a second request, wherein the second request comprises an indication of a first advertisement and an indication of a first content item from among the one or more content items; andassociate the first advertisement with the first content item; and an information retrieval system coupled to the one or more databases and programmed to:
receive from a user device an indication of a URL, wherein the URL identifies the first content item;automatically identify the first advertisement based on at least the association between the first advertisement and the first content item;automatically generate a response, wherein the response comprises the first content item and the first advertisement; andpresent the response to the user device.