Tracking user interactions with a mobile UI to facilitate UI optimizations

摘要

The disclosed embodiments relate to an apparatus or system for tracking and analyzing user interactions with a mobile user interface (UI). During operation, the apparatus collects data while a user interacts with the mobile UI through a touchscreen, wherein the data includes tap-attempt data that specifies coordinates for touchscreen locations that the user has tapped while interacting with the mobile UI. Next, the apparatus compares the tap-attempt data with locations of tappable elements in the mobile UI, wherein each tappable element has an associated tap target size. For each tappable element, the apparatus uses results of the comparison to determine a percentage of tap attempts that have succeeded or failed for the associated tap target size. Finally, the apparatus makes the percentage information available to a UI designer to enable the UI designer to adjust tap target sizes for the mobile UI.

主权项

1. A computer-implemented method for tracking user interactions with a mobile user interface (UI), the method comprising:
collecting data while a user interacts with the mobile UI through a touchscreen, wherein the collected data includes tap-attempt data that specifies coordinates for touchscreen locations that the user has tapped while interacting with the mobile UI; examining the tap-attempt data to identify a cluster of tap attempts that are proximate to a non-tappable element in the mobile UI; and when such a cluster is identified, notifying a UI designer about the cluster of tap attempts that are proximate to the non-tappable element, to enable the UI designer to make adjustments to the mobile UI; wherein the collected data additionally includes swipe-attempt data that specifies coordinates for a “touch down” location and an associated “touch up” location for each swipe attempt, and wherein the method further comprises: comparing the swipe-attempt data with locations of swipable elements in the mobile UI, wherein each swipable element has an associated swipe target size; for each swipable element, using results of the comparison to determine a percentage of swipe attempts that have succeeded or failed for the associated swipe target size; and making the percentage information available to the UI designer to enable the UI designer to adjust swipe target sizes for the mobile UI.