METHOD AND SYSTEM FOR PREDICTING AUDIENCE VIEWING BEHAVIOR

摘要

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

主权项

1. An apparatus comprising:
a biometric sensor to measure a biometric response of an audience member during presentation of media; an engagement processor to:
generate an engagement curve for the audience member based on the biometric response;identify an interval of the engagement curve having ascending engagement;determine an area above a threshold value and below the engagement curve for the interval; anddetermine a positive buildup value for the media base on a ratio of the area to a duration of the media; and a prediction processor to predict viewership based on the positive buildup value.