Funnel analysis of the adoption of an application

摘要

A funnel approach is used to analyze the behavior of users in adopting a software application offered through an electronic store. The electronic store may include an electronic store client module that provides a virtual electronic store front to users interested in licensing software applications offered by the electronic store. The electronic store may utilize a server that stores the applications store as well as collect instrumentation data representing user's actions in progressing through the various stages of adoption.

主权项

1. A method implemented on a computing device, the method comprising:
distributing a first module to at least one or more users, the first module allows the at least one or more users to interact with an electronic store; offering at least one application for distribution to the at least one or more users from the electronic store; receiving a first set of instrumentation data associated with user actions from the at least one or more users, the first set of instrumentation data pertaining to user actions in adoption of the at least one application tracked from the first module; and aggregating the first instrumentation data into a funnel, the funnel used to represent a hierarchical-ordered path of actions taken by multiple users in adoption of the at least one application, the funnel including a plurality of stages, each of the tracked user actions associated with at least one stage of the funnel.