| 摘要 |
The present invention provides an omni-channel marketing curation system based on big data characterized in comprising: a data collecting unit which collects action log data of customers at an online store and action log data of the customers who visit an offline store; a big data storage unit which processes the log data in real time, collected at the data collecting unit and stores large amount of data at a high speed by applying distribution storage modules, which are optimized for data types and repetition patterns, to the log data; a log language converting unit which analyzes the online/offline action log data of the customers which are stored in the big data storage unit, converts the analyzed result to one among a plurality of pre-defined language representations representing response degrees of the customers with respect to products, and stores the converted result on the big data storage unit; a first property setting unit which receives property information of customers in order to group personas according to properties; a persona generating unit which groups the customers, who correspond to the property information inputted to the first property setting unit, into one persona, generates one or more piece of visualization information according to the language representation representing the response degrees of the grouped persona with respect to products, and generates route information which represents how the visualization information moves in order to purchase the products; and a data visualization providing unit which provides the response of a target persona with respect to the product and a route for purchasing the product as an animation by repeatedly playing the visualization information for time periods and the route information which are generated in the persona generating unit. |
