Measuring user engagement of content

摘要

A system for measuring user engagement of content comprises an electronic device for playing a piece of content, at least one sensor for capturing data relating to environment context and user activity during playback of the piece of content, and an engagement measurement application for measuring user engagement of the piece of content. The engagement measurement application measures user engagement of the piece of content based on data captured by the sensors.

主权项

1. A system for measuring user engagement of content, comprising:
one or more processors; and a data storage device storing instructions that when executed by said one or more processors causes said one or more processors to perform operations including:
determining context data and user activity data associated with playback of a piece of content on a first electronic device, wherein said user activity data relates to user activity of at least one user in response to said playback, and said context data relates to a surrounding ambient environment of said first electronic device, content type of said piece of content, user type of said at least one user, and device activity of said first electronic device;measuring a degree of user engagement for at least one engagement feature based on said context data and said user activity data;for each degree of user engagement measured, determining a corresponding weighted degree of user engagement based on a corresponding weight assigned to said degree of user engagement measured, wherein each weight assigned to each degree of user engagement measured is based on said context data and said user activity data; andproviding user engagement data indicative of each weighted degree of user engagement to a content distributor, wherein additional content available for playback on said first electronic device from said content distributor is adjusted based on said user engagement data.