INFORMATION TRANSMITTING APPARATUS

摘要

In the present invention, a customer is enabled to preferentially acquire merchandise-related information desired by the customer even in cases where a portion of light incident on POP advertising is blocked by the customer. An information transmitting apparatus (1) according to the present invention comprises a transmitting unit that transmits the merchandise-related information as a wireless signal, a fluorescent light condensing plate (11) that receives incident light from both sides of at least a front surface and a rear surface and emits fluorescence and that optically guides the fluorescence, and solar batteries (13) that receive the fluorescence and that provide the transmission unit with the generated electric power. The fluorescent light condensing plate (11) functions as at least a portion of POP advertising for merchandise and the solar batteries (13) are disposed in an edge portion of the fluorescent light condensing plate (11) so as to be able to receive fluorescence.