METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
摘要
An example method includes receiving a media identifier and an impression identifier from a device, the media identifier being indicative of media presented at the device; receiving the impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier sent from the device, the first identifier identifying at least one of the device or a user; receiving the impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier sent from the device, the second identifier identifying at least one of the device or the user; identifying the first and second user information as associated with a same user based on the impression identifier; and associating the first and second user information with the media identifier.
申请公布号
EP3090369(A1)
申请公布日期
2016.11.09
申请号
EP20140877407
申请日期
2014.12.02
申请人
THE NIELSEN COMPANY (US), LLC
发明人
BOSWORTH, ALAN N.;ALLA, MADHUSUDHAN REDDY;SPLAINE, STEVEN J.;SHIVAMPET, BRAHMANAND REDDY;GAYNOR, KEVIN K.