SYSTEMS AND METHODS FOR ANALYZING CONSUMER SENTIMENT WITH SOCIAL PERSPECTIVE INSIGHT

摘要

The present invention relates to systems and methods for cloud based consumer sentiment analysis with social insights. Data is integrated from a plurality of data sources, including a structured data source, an unstructured data source, a social data source, and a syndicated data source. Key attributes are selected from the integrated data, and may be name value pair requests. From these key attributes, consumer segments, sentiments and attribute correlations may be generated. The segments are generated from the social data. The correlation is generated using clustering algorithms. In some embodiments, generating sentiment and generating correlations dynamically utilizes models according to attributes of the integrated data. Polarity, emotion and topicality may be calculated for the generation of visualizations.

主权项

1. A computer-implemented method for generating consumer sentiment and attribute correlation visualizations from data obtained from a plurality of data sources, comprising:
integrating data from a plurality of data sources; selecting key attributes from the integrated data; generating at least one consumer segment using the integrated data; generating sentiment for the at least one consumer segment using the integrated data; generating correlations between attributes of the integrated data; and generating a visualization of the segment, sentiment and correlations.