| 发明名称 |
METHODS AND APPARATUS TO VALIDATE A TAG FOR MEDIA |
| 摘要 |
Methods and apparatus to validate a tag for media are disclosed. An example method includes obtaining first identification information extracted from a tag distributed with media presented at a presentation location, obtaining second identification information determined from at least one of a) inherent information of at least one of audio or video of the media presented at the presentation location or b) a watermark embedded in at least one of the audio or the video of the media presented at the presentation, comparing the first identification information with the second identification information, and when first identification information does not substantially match the second identification information, preventing the tag from being used to report exposure of the media. |
| 申请公布号 |
US2016301988(A1) |
申请公布日期 |
2016.10.13 |
| 申请号 |
US201615181399 |
申请日期 |
2016.06.13 |
| 申请人 |
The Nielsen Company (US), LLC |
发明人 |
McMillan Francis Gavin;Deliyannis Alexandros |
| 分类号 |
H04N21/84;H04N21/8352;H04N21/442;H04N21/24;H04N21/8358;H04N21/61 |
主分类号 |
H04N21/84 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method to validate a tag, the method comprising:
obtaining first identification information extracted from a tag distributed with media presented at a presentation location; obtaining second identification information determined from at least one of a) inherent information of at least one of audio or video of the media presented at the presentation location or b) a watermark embedded in at least one of the audio or the video of the media presented at the presentation; comparing the first identification information with the second identification information; and when first identification information does not substantially match the second identification information, preventing the tag from being used to report exposure of the media. |
| 地址 |
New York NY US |
