SYSTEMS AND METHODS FOR VARIABLE DATA PUBLICATION

摘要

A system and method are provided for providing a variable data publication, wherein such publication is built as a custom publication for a particular user or group of users that includes editorial content or advertising that is based upon the intent of such user or group of users.

主权项

1. A method for providing a variable data publication, comprising:
at a publication system, receiving data relative to a first consumer or first group of consumers, the data relating to at least one intent of said first consumer or first group of consumers; receiving at said publication system editorial content or advertising content relating to said at least one intent of said first consumer or first group of consumers; producing a first publication for said first consumer or first group of consumers including at least some of said editorial content or advertising content relating to said intent of said first consumer or first group of consumers; at said publication system, receiving data relative to a second consumer or second group of consumers, the data relating to at least one intent of said second consumer or second group of consumers; receiving at said publication system editorial content or advertising content relating to said at least one intent of said second consumer or second group of consumers; and producing a second publication for said second consumer or second group of consumers including at least some of said editorial content or advertising content relating to said intent of said second consumer or second group of consumers.