| 摘要 |
The present invention relates to providing an advertisement selected on the basis of terminal identification information that is issued to a terminal apparatus. A terminal apparatus and an operation method therefor are proposed, wherein the apparatus and the method homogenise terminal identification information that are issued separately to different advertisement media with respect to a terminal apparatus so that an advertisement platform apparatus can share and use advertisement selection information that is independently collected and managed for each advertisement medium with regard to the terminal apparatus. |
