ADVERTISEMENT SYSTEM AND ADVERTISEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To provide an advertisement system for motivating a user to use an application and also enabling an advertiser providing an application to quantitatively determine an advertisement result.SOLUTION: An advertisement system 1 includes a platform server 10, and an advertiser server 20. The advertiser server 20 receives transit information showing the transition of an advertisement platform provided by the platform server 10 from a portable terminal device 30 which downloads an application provided by an advertiser. The platform server 10 transmits electronic coupon information associated with the application to the portable terminal device 30 which downloads the application.SELECTED DRAWING: Figure 1