Method and system for displaying advertisements in an electronic program guide

摘要

A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.

主权项

1. A method for causing an advertisement to be simultaneously displayed with program information, comprising:
generating for display a plurality of rows in a scrollable program information region for displaying the program information; selecting the advertisement from a plurality of advertisements using a processor, wherein at least one website is associated with the advertisement, and wherein the at least one website associated with the advertisement is selected independently from the display of the program information; causing the selected advertisement to be displayed in a non-scrollable advertisement region, wherein the non-scrollable advertisement region is displayed simultaneously with the scrollable program information region, wherein the non-scrollable advertisement region is not within the scrollable program information region, and wherein the non-scrollable advertisement region has the same horizontal width as the scrollable program information region; receiving user input to navigate a cursor from the scrollable program information region to the non-scrollable advertisement region, wherein navigating the cursor to the advertisement region comprises causing the non-scrollable advertisement region to be highlighted; in response to a user selection of the highlighted non-scrollable advertisement region, generating for display at least one link to the at least one website associated with the advertisement; and in response to a user selection of the at least one link, accessing the at least one website associated with the advertisement.