| 摘要 |
In the present invention, a heat map analysis system is equipped with a user terminal device, a web server device, and an analysis server device. The analysis server device receives from the user terminal device HTML files for a first web page and a second web page, and browsing behavior information indicating user browsing behavior with respect to the first web page and the second web page. On the basis of the received HTML files for the first web page and the second web page and the browsing behavior information, the analysis server device creates a first heat map on the first web page, and creates a second heat map on the second web page. The analysis server device generates and outputs a first analysis result screen displaying the first web page on which the first heat map has been created and the second web page on which the second heat map has been created. |
