Method and system for targeted commerce in network broadcasting

摘要

A system and a method for using the system for targeted commerce in network broadcasting are provided. The system includes an interface device configured to receive a multimedia stream from a network, wherein the multimedia stream includes a close captioning string and wherein the interface device is further configured to process the multimedia stream by providing advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords; and a viewing device configured to receive the processed multimedia stream and display to a viewer.

主权项

1. A system for targeted commerce in network broadcasting comprising:
an interface device configured to: receive a multimedia stream from a network, wherein the multimedia stream comprises a close captioning string, a video frame, and metadata describing the contents of the video frame; determine correlations between the close captioning string, the metadata, and a plurality of vendor keywords; process the multimedia stream by providing advertisements in the multimedia stream according to the correlations; and increase a probability that corresponding advertisements will be provided in the multimedia stream when the correlations include a first correlation between the close captioning string and the vendor keywords and a second correlation between the video frame metadata and the vendor keywords; and a viewing device configured to receive the processed multimedia stream and display it to a viewer.