Microscale geospatial graphic analysis of voter characteristics for precise voter targeting

摘要

An apparatus and method are provided for selecting a portion of a group of people who live in a defined geographic area that are more likely than the average population in that geographic area to perform a particular action. The apparatus includes a database for storing data. Such data includes indicia of: a group of people who live in the defined geographic area; the geographic location of the residence of each person in the group of people; and the propensity for one or more persons in the group of people who live in a particular residence to perform the particular action. The apparatus also includes a display for showing the relative locations of the residences in the geographic area and a visually recognizable indication of the propensity for one or more persons who live in a particular residence to perform the particular action.