| 主权项 |
1. A method for incentivizing commercial behavior of a member of a user community through monitoring by a fulfillment entity user behavior associated with the user community, the method comprising:
performing by one or more servers of a fulfillment entity:
receiving, over an electronic interface from a merchant website associated with a third-party online user community, an order from a member of the third-party online user community comprising a description of a first tangible item being ordered from the merchant website;during order processing, evaluating a set of rules for rewarding members of the third-party online user community;responsive to a condition fulfilling one of the rules, modifying the order to provide a set of items, comprising:
the first tangible item;a second customized tangible item included as an incentivizing reward to the member of the third-party online user community, wherein
one or more terms of a rule prompting the inclusion of the incentivizing reward are not disclosed in advance to the member, such that the incentivizing reward is intended to be a surprise to the member;performing by one or more assembly and packaging machines of the fulfillment entity:
responsive to modifying the order, creating the second customized tangible item by performing a physical customization of an item, wherein
the physical customization includes a modification of the item corresponding to an identity of the member; andpackaging with the first tangible item the second customized tangible item in a shipping package. |
