PERSONALIZATION OF PLACED CONTENT ORDERING IN SEARCH RESULTS
摘要
A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.
申请公布号
EP1782286(A1)
申请公布日期
2007.05.09
申请号
EP20050771572
申请日期
2005.07.12
申请人
GOOGLE, INC.
发明人
ZAMIR, OREN, ELI;KORN, JEFFREY, L.;FIKES, ANDREW, B.;LAWRENCE, STEPHEN, R.