LOCATION BASED BRAND DETECTION

摘要

Techniques for determining brand information and refining a position of a mobile device are described herein. An example of a method for displaying branding information on a mobile device includes receiving a reference image feature data table based on a rough location of the mobile device, such that the reference image feature data table includes a collection of entity records and wherein each entity record includes a plurality of logo image feature fields, obtaining an image including a displayed logo, utilizing an image recognition process and the reference image feature data table on the image to determine a recognized logo, and displaying brand information based on the recognized logo.

主权项

1. A method of providing reference image feature data to a mobile device, comprising:
obtaining a rough location area of the mobile device; selecting a relevant points of interest list based on the rough location area of the mobile device; refining the rough location area of the mobile device if the relevant points of interest list is greater than a threshold; building a reference image feature data table if the relevant points of interest list is less than or equal to the threshold; and providing the reference image feature data table to the mobile device.