Methods, systems, and media for determining location information from real-time bid requests

摘要

Methods, systems, and media for determining location information from real-time bid requests are provided. In some implementations, a method for determining device locations is provided, the method comprising: receiving a real-time data stream that includes location proxies corresponding to devices; generating a movement graph of interconnected nodes and edges, wherein each node represents one of the location proxies and wherein each edge represents movement information between the location proxies; calculating, for a node in the movement graph, location information by applying a predictive model having weights based on the movement information; and assigning, for the node in the movement graph, a census-based identifier to the calculated location information. The census-based identifier can be used, for example, to supplement or enrich bid requests within the real-time data stream.

主权项

1. A method, comprising:
receiving a plurality of signals, each signal from the plurality of signals including a location proxy from a plurality of location proxies for a user; generating, at a server, a movement graph having a plurality of nodes and a plurality of edges, each edge from the plurality of edges interconnecting two nodes from the plurality of nodes, each node representing a location proxy from the plurality of location proxies; calculating a predicted location for a first node from the plurality of nodes, the predicted location being based, at least in part, on the location proxy for the first node and a location proxy for a second node from the plurality of nodes, the predicted location being associated with a location different from a location associated with the location proxy for the first node; receiving a signal associated with a request for a location-based service including the location proxy associated with the first node; and sending a signal associated with the predicted location to a location-based service provider such that the location-based service provider provides the location-based service based on the predicted location.