MEASURING USER ENGAGEMENT WITH SMART BILLBOARDS

摘要

Methods and apparatus are described by which advertising channels in public spaces are configured to deliver adaptive and targeted advertising in real time. Real-time, contextual information is used to make determinations about the likely audience currently in position to view an advertising channel (e.g., a digital billboard). Appropriate advertisements are then selected based on those determinations. Techniques for measuring user engagement with advertising content are also described.

主权项

1. A computer-implemented method, comprising:
receiving sensor data representing an audience that includes a plurality of people in position to substantially simultaneously view content, the sensor data being generated by one or more sensors in proximity to a location at which the content is presented; and processing the sensor data to determine a level of user engagement with the content for at least a portion of the audience.