APPARATUS AND METHOD TO FACILITATE DOWNLOADING MOBILE SOFTWARE APPLICATIONS INTO A PORTABLE ELECTRONIC DEVICE, WHICH SOFTWARE APPLICATIONS INCLUDE ADVERTISEMENTS THAT ARE EMBEDDED WITHIN THE SOFTWARE APPLICATION AND ARE RE-TRANSMITTED TO OTHERS THROUGH USE OF THE PORTABLE ELECTRONIC DEVICE

摘要

An apparatus and method to facilitate downloading mobile software applications into a portable electronic device, which software applications includes advertisements that are embedded within the software application and are re-transmitted to others through use of the portable electronic device. The software application transforms an ordinary text message into a source of advertising. The software application directs the advertisement to a specific focus group and the software application utilizes a portable electronic device to transform the advertisement into an advertisement transmitted when the portable electronic device communicates with another portable electronic device, which transmission includes text messages that include the advertisement therein.

主权项

1. A computer-implemented method comprising:
receiving at a computing device of a first user content provided by a content provider; determining that the first user has instructed the computing device to transmit a first mobile messaging service message to a device of a second user, the first mobile messaging service message including a message entered by the first user, the message entered by the user including alphanumeric characters, wherein the message entered by the first user does not include the content from the content provider; determining if the computing device of the first user has transmitted a first threshold number of mobile messaging service messages to the device of the second user and if the computing device of the first user has received a second threshold number of mobile messaging service messages from the device of the second user in response to one or more of the mobile messaging service messages transmitted to the device of the second user; at least partly in response to determining that the computing device has transmitted the first threshold number of mobile messaging service messages to the device of the second user and has received the second threshold number of mobile messaging service messages from the device of the second user:
causing, at least in part, the first mobile messaging service message to automatically include the content from the content provider with the message entered by the first user, such that when the first mobile messaging service message is received by the device of the second user the content from the content provider is displayed in association with the message entered by the first user when displayed on the device of the second user.