| 摘要 |
PROBLEM TO BE SOLVED: To provide an information processing apparatus or the like, configured to present a recommended commodity which suits the preference of a user, on the basis of commodity information including a commodity image and the contents of detailed description of the commodity.SOLUTION: An information processing apparatus 100 includes: a pre-processing section 1 which converts commodity data including a commodity image and commodity detailed description, to a feature quantity; a learning section 2 which performs machine-learning on a feature quantity of data on a user who purchases the commodity and the feature quantity of the commodity data, to generate a model by learning correlation between the feature quantity of the user data and the feature quantity of the commodity data; and a recommendation section 3 which acquires feature data of user data corresponding to a user accessing a commodity purchase site, and the feature quantity of the commodity data, and calculates a matching degree by executing machine learning with the model, to determine the order of recommending commodities, on the basis of the matching degree.SELECTED DRAWING: Figure 1 |
