| 摘要 |
A method in support of fulfilling an e-commerce transaction between an outlet and a customer with respect to products not held in inventory by the outlet. When a customer selects one of the items not held in inventory by the outlet, the outlet transmits a purchase order to the provider; the provider then transmits a second purchase order for the selected product to a supplier and awaits an acceptance of the purchase order from the supplier. The supplier extracts the relevant data from the purchase order, obtains the selected product from its inventory, and packages and ships the selected product directly to the customer according to the branding requirements so as to insinuate delivery to the customer directly from the outlet. Preferably, the packaged product does not include any indication, or any in-the-clear indication, of the supplier fulfilling the e-commerce purchase order.
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