Measurement Method and System

摘要

Methods and systems for determining an individual gaze value are disclosed herein. An exemplary method involves: (a) receiving gaze data for a first wearable computing device, wherein the gaze data is indicative of a wearer-view associated with the first wearable computing device, and wherein the first wearable computing device is associated with a first user-account; (b) analyzing the gaze data from the first wearable computing device to detect one or more occurrences of one or more advertisement spaces in the gaze data; (c) based at least in part on the one or more detected advertisement-space occurrences, determining an individual gaze value for the first user-account; and (d) sending a gaze-value indication, wherein the gaze-value indication indicates the individual gaze value for the first user-account.

主权项

1. A computer-implemented method comprising:
receiving, by a computing device, gaze data from a plurality of wearable computing devices, wherein the gaze data is indicative of respective wearer-views associated with the plurality of wearable computing devices, and wherein each wearable computing device is associated with at least one of a plurality of user-accounts; analyzing, by the computing device, the gaze data to detect one or more occurrences of an real-world surface in the gaze data, wherein the one or more detected occurrences are indicative of one or more viewings of the real-world surface, which are associated with one or more of the user-accounts; based at least in part on the one or more detected occurrences of the real-world surface in the gaze data, the computing device determining a display value for the real-world surface; and initiating, by the computing device, a process to make display rights for the real-world surface available for purchase at the determined display value.