SYSTEM FOR HIGH VOLUME DATA ANALYTIC INTEGRATION AND CHANNEL-INDEPENDENT ADVERTISEMENT GENERATION

摘要

A system and user interface capable of effectively manipulating high volumes of data is provided. The system and/or user interface is specially-configured to aggregate large data volumes and translate the large data volumes into summary information associated with navigable categorizations (e.g., categorizations linked to selectable visualizations in the user interface) that enable dynamic selection and visualization of portions of the large data volumes. In one particular example, the system and/or user interface is adapted to generate selectable panels having a plurality of build or editing tools displayed coextensive with portions of the large volumes of data. Such panels may be particularly useful for generating a placement (e.g., an advertisement) while reviewing or managing large amounts of information, such as ad placement and performance information for hundreds or thousands or advertisements.

主权项

1. A user interface for high volume data visualization, analysis, and management, the user interface comprising:
at least one processor operatively connected to a memory, the at least one processor when executing, configured to manage display of high data volumes in a user interface; a user interface (“UI”) component, executed by the at least one processor, configured to:
dynamically generate a visual display of high data volumes, the data including placement data corresponding to at least a first placement for electronic delivery through at least one electronic media channel;responsive to selection within the visual display of data associated with a plurality of placements of a build function, capture constituent elements of one or more placements selected in the user interface, wherein the constituent elements of the one or more placements include at least a creative parameter, an audience parameter, and a context parameter; andmaintain in a first portion of the visual display, the display of the high data volumes and the placement data, wherein the UI component is further configured to:
automatically persist and resize at least a portion of the high data volume including the placement data in the first portion of the visual display; andgenerate a build panel display including one or more selectable build tools corresponding to generation of at least a second placement in a second portion of the visual display.