CARD BASED PACKAGE FOR DISTRIBUTING ELECTRONIC MEDIA AND SERVICES

摘要

A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

主权项

1. A method of delivering a wrap package of cards comprising:
receiving a request for the wrap package initiated by a runtime viewer executing on a requesting device, the wrap package and each of the cards of the wrap package having a predefined presentation; and returning a wrap descriptor to the requesting device, the wrap descriptor defining the predefined presentation of the wrap package by specifying (i) one or more order(s) for navigating the cards of the wrap package and (ii) including a set of card descriptors, each card descriptor arranged to define a fixed structure, layout and content of an associated card respectively, and wherein, the runtime viewer is arranged to render the predefined presentation of the wrap package on a display screen associated with the requesting device from a runtime instance of the wrap package derived from the wrap descriptor, the predefined presentation including the set of cards defined by the set of card descriptors and arranged to be navigated in the one or more order(s) in response to navigational inputs, the predefined presentation of the wrap package including: (a) a first subset of cards, each of the first subset of cards having a first fixed aspect ratio and the fixed structure, layout and content as defined by its associated card descriptor respectively; and (b) at least one gallery card having a second aspect ratio that is different than the first aspect ratio and the fixed structure, layout and content as defined by its associated card descriptor, wherein the predefined presentation of the wrap package remains the same regardless of the size or orientation of the display screen or the type or class of the requesting device.