| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a route guiding system and a route guiding method by which general consumers much more frequently view the actual object of new merchandise, and the reduction of cost is attained in comparison with the effects. <P>SOLUTION: This system is provided with a mobile object 20 attached with an object to be propagated and a base station 10 communicating with the mobile object 20. Then, the mobile object 20 is provided with a communicating function 23 for communicating with the base station 10 and a navigation system 21 for presenting the location and traveling route of the mobile object 20. Also, the base station 10 is provided with a communicating function 14 for communicating with the mobile object 20 and a route guiding means for presenting one or more traveling routes under the consideration of advertising effects to the mobile object 20 based on the current location information and destination information of the mobile object 20 and a price setting means for setting a price for a user moving with the mobile object 20 based on the route on which the mobile object 20 has actually traveled and the scale of the advertising effects of the route. <P>COPYRIGHT: (C)2004,JPO&NCIPI |
