Method and apparatus for content presentation in association with a telephone call

摘要

A method and apparatus are provided for presenting content to a caller and/or a called party in association with a telephone call or other communication connection. Content may be presented pre-ring (before the called party's telephone rings), in-call, and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party. Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list. Presentation of specified content may include assisted sharing, wherein both parties view the same content and one guides or assists the other.

主权项

1. A computer-implemented method of facilitating presentation of content on a communication device, the method comprising:
receiving notification of initiation of a communication connection from a first device associated with a first party to a second device associated with a second party; delaying establishment of the communication connection without soliciting action by the first party; and after the communication connection is established, causing content selected by one of the first party and the second party to be simultaneously displayed on the first device and the second device; wherein the content comprises content displayed on the first device at a time the communication connection is initiated; and wherein a control for initiating the communication connection is also displayed on the first device at the time the communication connection is initiated.