Dynamic electronic coupon for a mobile environment

摘要

Dynamic mobile coupons (DMCs) having a variable commercial value and/or other variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dynamically established based at least in part on data associated with a recipient mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provided to a remote clearinghouse that performs mediation and indemnification functions to finalize the transaction. As described, the subject disclosure provides a DMC that facilitates a rich and flexible mechanism to generate purchasing incentive for consumers in a mobile environment.

主权项

1. A method of remote communication, comprising:
associating a dynamic mobile coupon (DMC) with a target mobile device, wherein the DMC has at least one variable coupon characteristic; and establishing an initial parameter for the at least one variable coupon characteristic based on a determinable circumstance pertinent to the target mobile device, wherein the determinable circumstance comprises a circumstance that can be determined by the target mobile device without user interaction, wherein a determination of whether the DMC has been submitted for redemption is made, wherein, based on the DMC not having been submitted for redemption, additional data pertinent to the determinable circumstance is obtained, wherein the initial parameter is automatically modified in response to a change in the determinable circumstance, and wherein the change in the determinable circumstance is determined at least in part based on the additional data.