System, method and program product for customizing presentation of television content to a specific viewer and location

摘要

A method, system and program product for customizing presentation of television content to a specific viewer. The method includes obtaining an Internet Protocol address for a set-top box provided for an interactive television system viewed by a viewer for establishing a physical location of the television system, authenticating, using a voice recognition system installed on the set-top box provided, an identity of the viewer within a viewing area of the interactive television system, recording television viewing habits of the viewer, selecting a customized television content based on the viewer identity authenticated and the viewing habits recorded for the viewer and delivering the customized television content selected to the viewer, based on the viewer's physical location. In an embodiment, the customized television content includes at least one of: television programming, video programming or advertisements, and in an embodiment, the interactive television system is an Internet Protocol based television system.

主权项

1. A method for customizing presentation of television programming content to a viewer, said method comprising:
a processor authenticating an identity of a viewer within a viewing area of an interactive television system, wherein said interactive television system comprises an Internet Protocol based television system; the processor recording television viewing habits of said viewer of said interactive television system; the processor selecting a customized television programming content based on said identity being authenticated and said television viewing habits recorded for said viewer; the processor automatically tailoring and delivering said customized television programming content selected to said viewer without said viewer's input; the processor obtaining an Internet Protocol address of said set-top box provided for said Internet Protocol based television system viewed by said viewer; the processor establishing a physical location of said Internet Protocol based television system based on said Internet Protocol address of said set-top box; the processor automatically tailoring and delivering said customized television programming content to said viewer based on the physical location of said Internet Protocol based television system; the processor establishing a presence of one or more additional viewers within said viewing area of said interactive television system; the processor attempting authentication of an identity of said one or more additional viewers; in response to an authentication of the identity of an additional viewer from said one or more additional viewers being unsuccessful, the processor switching from delivering said customized television programming content to delivering a general television content to said Internet Protocol based television system; the processor detecting multiple voices at the physical location of said Internet Protocol based television system; and in response to detecting multiple voices at the physical location of said Internet Protocol based television s stem the processor switching from delivering said customized television programming content to delivering the general television content to said Internet Protocol based television system.