IMAGE PIXEL STATUS DETERMINATION

摘要

Systems and methods to determine image pixel status on a hardware display are provided. The systems and methods can determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a client device. The status can indicate that the measurement pixel is present in a viewable region of the display. The systems and methods can receive viewability variables from the client device. The viewability variables can include information regarding physical and electrical characteristics of the display, and can include information regarding data displayed on the display. The systems and methods can generate a view probability predictive model based on statuses and viewability variables determined from other client devices that previously displayed content items having measurement pixels.

主权项

1. A system to determine image pixel status on a display, comprising:
a data processing system including a memory and one or more processors to:
determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a first client device, the status indicating that the measurement pixel is present in a viewable region of the display;receive, from the first client device, first viewability variables;generate a view probability predictive model based on the status, the first viewability variables, and additional view data retrieved from the memory, the additional view data comprising prior statuses and prior viewability variables determined for client devices previously served with measurement pixels;receive second viewability variables from a second client device;determine a view probability for a second content item to be displayed on the second client device based on the view probability predictive model and the second viewability variables;determine a value for the second content item for the second client device based on the view probability and a bid associated with the second content item;select the second content item for presentation to the second client device based on the value; andtransmit the second content item to the second client device.