| 摘要 |
PROBLEM TO BE SOLVED: To analyze an advertisement effectively by tendency of a user using a store.SOLUTION: A store use history management unit 162 of an advertisement distribution apparatus 100 receives store use information including information identifying a user, information on a store and an advertiser to which the store belongs, and use status information including at least store use time and indicating a use status of a user using the store. A user analysis unit 172 determines a user category, for each of users who are members of an advertiser or a store to be analyzed, on the basis of a comparison between a store use record to be obtained from the store use information of the user using a store of the advertiser or the store to be analyzed in a predetermined period, and a store use record to be obtained from the store use information of the user using a store of an advertiser or a store to be compared in a predetermined period. An advertisement analysis unit 171 analyzes statistics on advertisement data of the store of the advertiser or the store to be analyzed, which is browsed by the user, by user category.SELECTED DRAWING: Figure 5 |
