SECURING EXPANDABLE DISPLAY ADVERTISEMENTS IN A DISPLAY ADVERTISING ENVIRONMENT

摘要

A method for securely presenting an HTML expandable display advertisement on a computer display, comprising: storing at a serving computer, an HTML object having an identifier associated with at least one securing computer, registering at the securing computer, the expandable display advertisement, and signaling, from a displaying computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the displaying computer. Additional operations for securely presenting an expandable display advertisement on a computer display include expanding, at the displaying computer, the expandable display advertisement; and signaling, from a displaying computer, a restoring event. Using this technique, the serving computer may be within a first domain, and the securing computer within a second domain, the second domain being different from the first domain. In some cases, a registration message received by a securing computer comprises width and height dimensions of the expandable display advertisement.

主权项

1. A method for presenting an expandable display advertisement on a computer display, comprising:
storing, within an ad server memory, an expandable display advertisement, the expandable display advertisement comprising an object identifier information to associate with a content server; storing, within the ad server, configuration information of a frame containing the expandable display advertisement, wherein the configuration information is registered once per impression and stored in a code library within the ad server; sending, for the expandable display advertisement, one or more messages, comprising at least a registration message, for use in receiving, from the content server, a response to an expansion event request to re-display the expandable display advertisement on the client system display, wherein receiving is performed after signaling, from a client system display, an expansion event request, and wherein a result of sending the registration message comprises registration of the frame and of the expandable display advertisement itself with the code library.